#Schema.org rich snippets how to

Also, Google’s official terms for things in this area are kind of confusing. While this is NOT technically a rich snippet, it’s something you can lump in with them, since it uses schema.

#Schema.org rich snippets how to

They say, “Enriched search results often include an immersive pop-up experience or other advanced interaction feature.” Job postings are enriched search results:īefore we dive more into how to work with rich snippets, we should first talk about the one bit of schema that any website can (and should!) take advantage of. Enriched search results: This is Google’s term for results that are even snazzier than rich snippets.They say, “Structured data is a standardized format for providing information about a page and classifying the page content for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.” You add structured data to your site using schema. Structured data: This is Google’s overarching term for the extra code you can add to your website to give them more details about your business or brand.In the above recipe example, the rich snippet result website owner has added code to their website to tell Google specifically that what’s on the page is a recipe, and here’s the rating, the time it takes, calories, ingredients, etc. Schema: In simple terms, schema ( ) is extra code you can add to your website page in order to tell Google (and other search engines) more about who you are or what you offer.That card that appears is called a “ knowledge panel.”

Any time you search something, such as “three-toed sloth,” and you get a card of information on the right-hand side of your screen (on desktop searches) or at the top of the results page (on mobile), you’re looking at the Knowledge Graph at work.

Knowledge Graph: The Knowledge Graph was sort of Google’s first foray into creating rich snippets.

Rich snippet terms to knowĪlong with “rich snippet,” there are a few supporting words you should know in order to really comprehend what these are. Yeah, that top one is much more compelling and makes users want to click, thanks to its rich snippet data.